An illustrated series of yoga-loving characters for the adidas flagship Oxford Street store.

  

  

        

The characters were used as part of an in-store activation where participants could follow poses and were then sent mobile versions of the poses to print at home.

     

Client adidas
Year 2022
Agency Tangent Agency​​​​​​​

          

        

  

  

Alongside the characters, there was a central pillar in the store’s design, supporting the brand’s ‘Run for the Oceans’ campaign where ten minutes of running equals one plastic bottle removed from the ocean.